Data & Insights Specialist – C2
Full-time • Posted 22 day(s) ago
Job Description
We’re searching for a skilled Data & Insights Specialist to join our award-winning digital agency. Reporting directly to our SEO Team Lead, this is the perfect opportunity for an experienced SEO expert to make their mark in one of our fastest-growing departments. You’ll be the companies’ GA4 & GTM expert and be responsible for managing and troubleshooting as well as providing clear, commercial, actionable insights to the Digital Marketing team, Web Development Team, and our clients. As a Data & Insights Specialist, your role will encompass a complete approach to on-page SEO strategies for all our clients:
Duties And Responsibilities
- Support the Marketing Services & Web Development Team to provide clients with data insight & recommendations.
- Work with the client-facing international SEO team to interpret new and existing client data and insights.
- Monitor and implement tags using Google Tag Manager, whilst also answering ad-hoc GA queries and granting platform access when applicable.
- Support with the creation of digital marketing reports to drive insight into the site and digital marketing performance.
- Assist Digital Marketing specialists in implementing new GA4 features to increase and expand data collection; as well as owning data integrity and accuracy and ensure adherence to reporting best practices.
- Work with Web development teams to assist in the creation and implementation of marketing tags through web builds and migrations.
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
- Perform other tasks that may be required to improve the ranking performance of clients’ website
Minimum Qualifications
We want you to have:
- 2+ years’ experience in Data and Insight Analytics.
- Strong knowledge of GA4 and GTM or other Tag Management Systems. (Knowledge of other SEO Tools is a big plus)
- With a passion for understanding digital data, you enjoy working with large datasets and collaborating across teams.
- You have experience within a similar role and have used data visualization and reporting tools.
- Experience with data analysis for digital marketing activity and platforms including Google Ads & Meta.
- An understanding of Server-Side tracking to avoid cookie deprecation.
- Experience in consent mode setup.
- Experience working with multi-channel digital data including App.
- Experience using SQL for complex querying and analysis.
- Strong numerical and analytical skills with the ability to handle complex data.
We want to see:
- Ability to work independently and towards your objectives.
- Action-orientated, self-motivated, can work on their initiative.
- Passion about the industry and always up to date with the trends, news, and technology.
- Excellent oral and written communication skills.
- Ability to communicate a specialist subject clearly to clients at all levels.
- Ability to learn quickly.
- Have complete ownership and accountability of your work.
- The capacity to go above and beyond for your clients.
- Proficiency in Microsoft Suite of tools (Excel, Word, Powerpoint).
- A desire to further your career.
- Understanding of the interplay between SEO, PPC, and Paid Social.
- A proven track record of delivering results
Beneficial Skills
We are looking for a fun-loving, quick-learning, mastermind with a passion for algorithms.
Instructions