Link builder / SEO specialist

Full-time Posted 6 month(s) ago

Job Description

We are looking for an experienced SEO specializing in backlinking strategies. This role is very much about being proactive and forward-thinking. Someone who can hit the ground running and has a proven track record of link building and generating measurable results in terms of increased non-branded organic traffic.

You will also need strong written communication skills so you can create and post attention-grabbing content online. Since your work involves producing links to material on the Internet, you need to have excellent computer skills and be experienced with using social media sites, web 2.0, and social bookmarking sites.

Duties And Responsibilities

  • Use web-based tools to submit multiple business listings (citations)
  • Perform and track outreach through social, email, and telephone
  • Report to SEO Manager with successes, progress, and opportunities
  • Work closely with the Marketing & Digital Marketing team to experiment on and execute different outreach strategies
  • Regularly research for relevant link building opportunities to increase project exposure on the web
  • Outreach to and collaborate with influencers, journalists, website owners/admins, bloggers
  • Manage guest-post tasks for content writers
  • Monitor and report on link building efficiency and results
  • Research and test new digital PR and link building tactics
  • Researching potential websites and people for outreach
  • Conducting a content audit to identify linkable potentials
  • Performing keyword research and identifying the best keywords for SEO-optimized content projects
  • Monitoring and promoting blog posts and other content to be used for backlink purposes
  • Consistent monitoring and assurance of the client’s website’s healthy backlink profile
  • Using online tools to submit business listings
  • Performing competition research to analyze and monitor their backlink and advertising link strategies
  • Tracking of outreach efforts via social media, forums, email, and other communication channels used

Minimum Qualifications

  • Must be able to work with a sense of urgency
  • Must be a great communicator and relationship-builder
  • Must be able to multi-task and occasionally assist with other SEO tasks
  • The candidate must have a passion for search engine optimization and be able to demonstrate this
  • Skills in link building and link acquisition
  • Advanced level of English is a MUST (both written and spoken)
  • Knowledge of SEO tools, such as Ahrefs, GSC, SEM Rush, Ubersuggest, etc.
  • Relationship and partnership management
  • Must provide at least 2 references of people in SEO who can vouch for you
  • Attention to detail and focus
  • Proficiency in Google Docs, Google Sheets, Excel, Word, and the ability to use formulas to mediate labor-intensive tasks

Beneficial Skills

  • Comfortable working within a CRM such as WordPress
  • Understanding of Google Webmaster guidelines, best practices, and schema markup
  • Web research for relevant placements
  • Top-level Internet research skills & ability to navigate social networks
  • Advanced skills in networking and community involvement
  • Good negotiation skills
  • People-oriented approach and willingness to communicate


We’d love to meet you! Send over your resume and sample works to

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