xDNA: OFFPAGE SEO / LINK BUILDING SPECIALIST

OFFPAGE SEO / LINK BUILDING SPECIALIST

Full-time • Posted 2 month(s) ago

Job Description

xDNA is a global group of some of the world’s top digital marketing agencies. One of those agencies is Dilate Digital, the Oceanic partner of the xDNA Group. At Dilate, we’re on a mission to do great marketing, for great businesses—ethically and in a way where everyone wins. We want our clients to win, their customers to win, and our employees to win. We’re a truly values-driven company, where the culture, the decisions, and the everyday are defined by what we believe in. If you’re looking for a rewarding, supporting, and passionate workplace please keep reading!

This is a hybrid role, with 4 days a week remote, and 1 day a week from the xDNA Group office in Makati City. The office is home to multiple different teams working across the Group’s agency brands. You’ll be part of the Dilate team, but there’s also the xDNA Interactive team and the Climb Online team to bounce ideas off, grab lunch with, and undertake training sessions and learning.

We’re searching for a skilled Off-page SEO / Link Building Specialist to join our award-winning digital agency. Reporting directly to our SEO Team Lead, this is the perfect opportunity for an experienced SEO expert to make their mark in one of our fastest-growing departments.

As an Off-Page SEO Strategist at Dilate Digital, you will be responsible for driving the growth of the website’s Trust Flow and Domain Authority (DA) by generating high-quality backlinks through a range of Advanced link-building tactics that include outreach tactics and paid guest posting. This role requires a deep understanding of SEO principles, outreach strategies, and content marketing tactics to enhance our client’s online visibility and search engine rankings.

Measure of Success:

Number & Quality of links built

Duties And Responsibilities

Key Responsibilities:

TF & DA Growth
Develop and implement strategies to increase domain authority and trust flow for client websites through effective link-building tactics. Conduct thorough backlink analysis to identify opportunities for improvement and prioritise outreach efforts. Identify high-authority domains and relevant websites for link acquisition and partnership opportunities. Monitor TF metrics regularly and track progress toward achieving growth targets.
Advanced Link Building
Execute link-building campaigns to acquire high-quality backlinks from reputable websites related to the client’s industry. Utilise a variety of advanced tactics such as partner collaboration opportunities. guest blogging & influencer outreach, as well as simpler tactics like broken link building, lost link recovery, branded links etc to generate links that positively impact SEO performance.
Outreach Relationship Management
Implement outreach strategies to engage with webmasters, bloggers, partners, and influencers to secure link placements. Craft compelling outreach emails that highlight the value proposition for linking to our client’s website. Track the success of each campaign including response rate & placement rate to optimise outreach efforts. Maintain a database of acquired backlinks/partners for ongoing nurturing.

Minimum Qualifications

Proven experience as an Off-Page SEO Specialist or similar role, with a track record of successful SEO campaigns and traffic growth.
Knowledge of SEO best practices, search engine algorithms, and ranking factors.
Proficiency in using SEO tools and analytics platforms such as Google Analytics, Google Search Console, Moz, SEMrush, AHREFS or similar.
Strong skills in using tools like BuzzStream, PitchBox, Connectively, or other similar outreach tools.
Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.
Ability to produce persuasive communication & content to support outreach strategies.
Excellent written and verbal communication skills to collaborate effectively with team members.
Ability to negotiate and maintain good relationships with publishers and third-party site owners.
Up-to-date with the latest trends and developments in the SEO and digital marketing industry.

Benefits

Why Dilate?

At Dilate, you’ll be making a real impact. The businesses we work with, genuinely succeed.
Leadership that’s focussed on your success, and giving you real career progression.
Ongoing training, including opportunities for paid training, professional development, and more.
Support, in the professional, mental, and social sense. We back our people 100% and are flexible and compassionate when you need it.
Dilate’s the most comfortable place you’ll ever be uncomfortable. We want you to push yourself and what’s possible—and we’ve always got your back.
We strive to be “better every day”, a philosophy that permeates everything we do.

Instructions