xDNA: PPC Specialist

PPC Specialist

Full-time • Posted 2 month(s) ago

Job Description

xDNA is a global group of some of the world’s top digital marketing agencies. One of those agencies is Dilate Digital, the Oceanic partner of the xDNA Group. At Dilate, we’re on a mission to do great marketing, for great businesses—ethically and in a way where everyone wins. We want our clients to win, their customers to win, and our employees to win. We’re a truly values-driven company, where the culture, the decisions, and the every day are defined by what we believe in. If you’re looking for a rewarding, supporting, and passionate workplace please keep reading!

This is a hybrid role, with 4 days a week remote, and 1 day a week from the xDNA Group office in Makati City. The office is home to multiple different teams working across the Group’s agency brands. You’ll be part of the Dilate team, but there’s also the xDNA Interactive team and the Climb Online team to bounce ideas off, grab lunch with, and undertake training sessions and learning.

The role of the PPC Specialist is critical to our campaign and client success. We’re looking for someone motivated, driven, and eager to perfect their craft.

Duties And Responsibilities

Develop and manage PPC campaigns on Google Ads, TikTok, LinkedIn, Instagram, and Facebook Ads, ensuring they meet the target KPIs.
Analyse performance data and adjust strategies to increase campaign efficiency and ROI.
Understanding of Google Analytics to monitor and report on campaign performance.
Stay updated with PPC and SEM trends, tools, and best practices to implement in campaigns.
Provide strategic recommendations on data-driven insights.
Manage budgets effectively, ensuring all campaigns are delivered within the allocated budget effectively, ensuring all campaigns are delivered within the allocated budget.

Minimum Qualifications

Excellent written and spoken English.
Certified in Google Ads with a deep understanding of paid search, display, and video performance metrics.
Experience with Google Analytics, capable of interpreting and reporting data to inform decision-making.
Proven track record in managing successful PPC campaigns, with a strong understanding of optimization practices for both search and display advertising.
Good instincts for the understanding of conversion rate optimization & making the most from our websites.
Ability to propose and write persuasive ad copy if needed.
Strategic thinker with the ability to generate innovative ideas and translate them into actionable plans.
Proficiency in managing Facebook Ads, including segmentation, targeting, and ad creation.
Ability to work independently and as part of a team, with a proactive approach to problem-solving.
Hungry for knowledge, learning, and personal development.
At least 3mbps of stable internet connection (with a backup internet)

Benefits

Why Dilate?

At Dilate, you’ll be making a real impact. The businesses we work with, genuinely succeed.
Leadership that’s focussed on your success, and giving you real career progression.
Ongoing training, including opportunities for paid training, professional development, and more.
Support, in the professional, mental, and social sense. We back our people 100% and are flexible and compassionate when you need it.
Dilate’s the most comfortable place you’ll ever be uncomfortable. We want you to push yourself and what’s possible—and we’ve always got your back.
We strive to be “better every day”, a philosophy that permeates everything we do.

Instructions