Website & Booking System
To keep up with developments and better serve its UK customer base, the client required a website refresh and updated booking functionalities for its various gin experience offerings.
Our team developed a special campaign website and booking website for the Philippine market, to grow excitement and prepare for its official Gin School launch.
Marketing - Online & Offline
Our team ensures the consistency of branding voice and quality of visuals across most of Nelson’s online newsletters, shop banners, as well as a number of social media images.
In the Philippines, we handled casting and video production for pre-launch teasers, interview segments, and special features shot at the Hilton Manila.
We have also successfully integrated Nelson’s into the Amazon marketplace.
Events, Networking & PR
To strengthen brand awareness and further growth, we tapped online news pages and magazines for one-on-one interviews and features of Nelson’s Master Distiller and founder, himself, Neil Harrison.
In the Philippines, xDNA first introduced Nelson’s Rhubarb & Custard Gin and Timur Gin to British National and members at the Manila Club’s Trafalgar Night.
We handled the logistics and coordination for events such as the MET Live’s 3-Day Launch Festival, followed by a VIP Gin School Launch at the Hilton Manila with esteemed guests from the different chambers, embassies and large corporations.
The team also organized a private Nelson’s gin tasting event with the British Chamber of Commerce, as well as collaborated a special Nelson’s Gin Menu with Hilton Manila’s Executive Chef, Chef Dennis.
Events, Networking & PR
- Launched the 1st Gin School in Asia with Hilton Manila in February 2019.
- Helped the brand establish close ties with the British Chamber of Commerce and other reputable organizations.
- xDNA’s marketing support was instrumental in the 400% increase in online sales from May 2020 to December 2020, as well as over 3,500 bottles of Nelson’s Charity Blue Gin sold, which donated over to £35,000 to the NHS Charities Together COVID-19 Fund.
- Helped Nelson’s reach 107% of its Crowdfunding Campaign target aimed at global expansion.
- Provided marketing support for the official launch and influencer days for three, new UK Gin School locations: Clayton Hotel Manchester Airport, Clayton Hotel Birmingham, and Hilton Leeds City.