Website & Booking System

To keep up with developments and better serve its UK customer base, the client required a website refresh and updated booking functionalities for its various gin experience offerings.

Our team developed a special campaign website and booking website for the Philippine market, to grow excitement and prepare for its official Gin School launch.

Nelson's Distillery

Marketing - Online & Offline

Our team ensures the consistency of branding voice and quality of visuals across most of Nelson's online newsletters, shop banners, as well as a number of social media images.

In the Philippines, we handled casting and video production for pre-launch teasers, interview segments, and special features shot at the Hilton Manila.

We have also successfully integrated Nelson's into the Amazon marketplace.

Nelson's Distillery
Nelson's Distillery
Nelson's Distillery
Nelson's Distillery
Nelson's Distillery
Nelson's Distillery
Nelson's Distillery
Nelson's Distillery

Events, Networking & PR

To strengthen brand awareness and further growth, we tapped online news pages and magazines for one-on-one interviews and features of Nelson's Master Distiller and founder, himself, Neil Harrison.

In the Philippines, xDNA first introduced Nelson's Rhubarb & Custard Gin and Timur Gin to British National and members at the Manila Club's Trafalgar Night.

We handled the logistics and coordination for events such as the MET Live's 3-Day Launch Festival, followed by a VIP Gin School Launch at the Hilton Manila with esteemed guests from the different chambers, embassies and large corporations.

The team also organized a private Nelson's gin tasting event with the British Chamber of Commerce, as well as collaborated a special Nelson's Gin Menu with Hilton Manila's Executive Chef, Chef Dennis.

Nelson's Distillery
Nelson's Distillery
Nelson's Distillery
Nelson's Distillery
Nelson's Distillery

Project highlights

  • Launched the 1st Gin School in Asia with Hilton Manila in February 2019.
  • Helped the brand establish close ties with the British Chamber of Commerce and other reputable organizations.
  • xDNA's marketing support was instrumental in the 400% increase in online sales from May 2020 to December 2020, as well as over 3,500 bottles of Nelson's Charity Blue Gin sold, which donated over to £35,000 to the NHS Charities Together COVID-19 Fund.
  • Helped Nelson's reach 107% of its Crowdfunding Campaign target aimed at global expansion.
  • Provided marketing support for the official launch and influencer days for three, new UK Gin School locations: Clayton Hotel Manchester Airport, Clayton Hotel Birmingham, and Hilton Leeds City.
View All Our Works
close