xDNA’s Expansion: Acquiring Big Reach Marketing & Fluid Studios

Press Release

xDNA’s Expansion: Acquiring Big Reach Marketing & Fluid Studios

by xDNA
July 12, 2021


  • Big Reach, a digital marketing agency, and Fluid Studios, a web design studio, join xDNA Interactive after successful acquisition announced today
  • xDNA is an international company that provides digital assistants to build brand awareness and enterprise solutions for clients worldwide
  • The company plans to expand the two agencies in the UK and overseas
  • Chairman Mark Chambers and CEO Richard Mavers are excited and filled with high hopes for the future of a business, amongst an uncertain time

‘Better web design and digital marketing solutions ahead!’ is the message from international digital company xDNA Interactive as they today announce the successful acquisition of two multi-award-winning web design and digital marketing agencies.

The transaction will see Big Reach, a digital marketing agency, and Fluid Studios, a web design studio, join the xDNA Interactive group further strengthening their package of digital-driven, tailor-made solutions to national and international brands.

Formed in 2019, xDNA provides digital assistance to brands centred on creative designs, effective strategies and innovative data services to build brand awareness, customer experience and enterprise solutions for clients worldwide. This includes website and software development, creative design and production, digital marketing solutions and cloud management.

With a range of clients from Nelson’s distillery, Receptive Solutions, Bricks Capital and William Clarence to name a few, Mark and Richard are confident that the new expansion will introduce a natural progression for the business and will take current clients to the next level.

It won’t simply be clients who will see a positive impact from this deal though, as Mark and Richard are looking to add roles immediately as they look to grow the Big Reach marketing brand – meaning new jobs on the horizon at a very welcome time.

Commenting on the acquisition announcement, xDNA Chairman Mark Chambers, said:

“Rich and I founded the business as having worked with agencies for many years, we saw an opportunity to disrupt the traditional UK agency model by delivering a more cost-effective and flexible approach in the way we support clients. We wanted to create something different, with a hands-on 24/7 approach and clear performance deliverables that our clients could measure us against. Clear speaking and less waffle. When we started just over a year ago, we never expected the growth we have witnessed, and we have exceeded our own expectations. This is only the beginning, so watch this space.”

In the first 12 months, xDNA have won more than £1 million worth of contracts in the UK, and now with a headcount of 30 employees based here and in the Philippines, are looking to expand further in 2021.

xDNA CEO, Rich Mavers, said:

“The addition of Big Reach and Fluid Studios into xDNA group further strengthens our product and our ability to deliver unmatched results for national and international brands. We were not only attracted by the award-winning work that Fluid and Big Reach deliver, but also the passion and drive of the people within the business.

“If there was ever a time, to deliver flexible solutions to help brands expand their business across digital platforms, it’s now. With this acquisition, we can provide our customers with a fully integrated approach to digital marketing and the resources required to provide quick success. Mark and I look forward to what we can achieve together.”

About xDNA Interactive

Formed in 2019, by Mark Chambers and Richard Mavers, xDNA is an international digital company that pairs innovative ideas with creative solutions. Through a package of website UI/UX development, digital marketing solutions, cloud services and management, and creative design and production, xDNA helps brands put the building blocks in place on the path to success.

About Big Reach

Big Reach Marketing is an award-winning digital marketing company based in Baldock, Hertfordshire. Comprised of five talented individuals, each with their own unique experience and skillset, Big Reach boasts over 15 years of digital marketing experience. Their combined unbeatable understanding of website functionality and keen sense of user experience allows them to stand out from other digital marketing companies.

About Fluid Studios

For over 15 years, Fluid Studios has delivered stunning websites that help drive more business for their clients. Their whole experience has been refined from the initial meeting to the long-term support, armed with a huge portfolio, many testimonials and multiple design awards to speak for themselves.

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