by Lewis Camp
February 7, 2022
There are loads of things to consider when planning organic SEO. Although a slow-burner, it does come with some great advantages when implemented effectively. In a world where people most prefer natural listings over paid ads, growing brand awareness through this route is the way to go.
1. Track Progress
It is a numbers game. So be sure to check the estimated traffic for an increase or decrease in keywords, as well as the nature of your specific landscape as a whole. The beginning will take some guesswork, but using analytical tools such as SEMrush to collect quantitative data, will give you a better idea of whether you need to change your approach, or continue on with your current strategy.
2. Think About User Experience
Creating websites that are both SEO savvy and user-friendly is a huge balancing act. Sometimes a compromise needs to be made.
If you feel a long-form copy is necessary, absolutely publish this. But keep in mind, the more complex your site becomes with pages, the more important a coherent site structure will become.
But also consider, that there could be pages that suit a more streamlined layout. Sub-pages, for example, help you break up content to develop a more easily digestible site.
3. Create Strong Linking Structure
You may have heard of backlinks, and for good reason. They are the holy grail for SEO!
Backlinks allow you to naturally extract loads of domain authority from other sites.However, the challenge lies in creating content aligned with these site owners’ target audiences, so that they become inclined to include your links in their pages.
Another option is through external linking. Simply linking relevant service pages within your blog posts can also improve your SEO credentials substantially well.
4. Provide Value to the User
Never publish content just for the sake of it. Seasoned copywriters can most easily dish out several blogs each day, but the question is, are they all going to make a positive impact? Probably not. So instead, think carefully about how content should be authoritative to Google and insightful to readers.
Before producing new content, take a look at what is already out there. You will be amazed how many pages contain low content count or even duplicated text. If you observe these within yours, get these sorted right away. Otherwise, any future SEO plans may end up frivolous.
5. Be Proactive With Errors
Don’t assume Google instantly recognises pages and gets them indexed. Whenever new content is published or brand new pages are launched, keep a close eye as to whether they have been indexed and in the manner you expected.
There are certain in-page canonical and indexing commands you can opt to set up right away on your own. These help Google understand the pages, and help set set you on the right track as soon as possible.
6. Develop Fast & Responsive Design
Have you heard about core web vitals? It presents a seismic shift in the way Google ranks websites. More emphasis has now been placed on simplified designs, which focus more on user experience and revolves around site speed and functionality.
If you overload your pages with widgets, images, and broken links, your SEO will take a real battering. Your biggest priority should be speed, with all elements fully loaded in no longer than 1-2 seconds.
7. Freshen Up Your Code
Maintaining clean code is hugely significant. If you persist with elaborate code and numerous plug-ins, do not expect Google to take a liking to your site. It can be a long process, but laying the proper groundwork during the initial development stages will ultimately make things much easier for you in the long run.
Getting things in order with these really simple steps will help build the solid foundations you need to achieve SEO success. If you want further assistance with digital marketing, feel free to contact XDNA today.